BOCA

"JUNIOR ACHIEVEMENT"

PSA

My role: Direction, Creative Direction, Art Direction.

In Brazil, one in every four students decides to abandon school to work.
To change that Junior Achievement São Paulo created the program "The Advantages of Staying in School."
In the program, volunteers show the students the importance of staying in school. 
They are professionals from various fields who explain to the students the direct connection between school and success, and motivating young people to study.
Take part and help transform the end of this story. Access: juntos.com.vc/projetos/jasaopaulo/ and make a donation! 
Brazil is grateful!

Client: JASP
Director: Boca Ceravolo, Andre Fiorini
Production company: Consulado
Audio: Panela

 

CREDITS

JUNIOR ACHIEVEMENT "THE ADVANTAGES OF STAYING IN SCHOOL"

PSA

Client: Junior Achievement SP

Direction: Boca Ceravolo, Andre Fiorini

Production Company: CONSULADO

Animation Direction: Boca Ceravolo

Creative Direction: Boca Ceravolo, Andre Fiorini

Art Direction: Boca Ceravolo, André Fiorini, Vinicius Naldi

Character Design: Anna Caiado

Design: Vinicius Naldi

Additional Design: Boca Ceravolo, Andre Fiorini

Animation: Francisco Beraldo, Bruno Borio, Daniel TresD, Mauro Borba

3D: Mauro Borba

Audio:  Panela